Arattai vs WhatsApp: Why I Started Paying Attention to a Homegrown Messenger

I’ve been using WhatsApp for as long as I can remember. Everyone has. It’s the default, the one app you don’t even think about — you just install it because everyone else has it. But over the last year or so, I started paying attention to Arattai, the messenger built by Zoho. Not because someone told me to, but because the more I read about where my data goes, the more uncomfortable I got with the defaults. ...

December 3, 2025 · 4 min · Sanjay Upadhyay